The new Chelmsford City Council logo
Back in 2012 it was announced that Chelmsford was gaining city status. Shortly afterwards, the new Chelmsford City Council logo was produced.
It’s an interesting logo. Clean, concise and easy on the eye, I hadn’t given much thought to it until recently when I decided to take a closer look out of sheer curiosity. the round badge is symbolic of the history of Chelmsford with each quarter of the Chelmsford City Council logo having a specific meaning.
The round badge is meant to symbolise the history of Chelmsford with each quarter of the Chelmsford City Council logo having a specific meaning.
I dug a little deeper and found this from Inscribe Creative, who came up with the concept:
This represents Chelmsford’s history.
It is an abstract depiction of both the bridge represented in the city’s coat of arms & the city’s cathedral arcs.
Both of which have been featured on documents & paintings throughout Chelmsford’s history.
Top Right Quarter
Symbolises over 1700 acres of beautiful parks and rural areas within Chelmsford including Hylands House & Park.
Bottom Left Quarter
The four rivers of Chelmsford:the River Chelmer, River Can, River Wid and the River Crouch.
The River Chelmer, River Can, River Wid and the River Crouch.
Bottom Right Quarter
Chelmsford’s historic link to Marconi and the proud birthplace of wireless.
They all piece together to make the new Chelmsford City Council logo what it is.
I was surprised that there was no indication of the city’s Roman beginning, though that’s to be expected given as there is so little to actually see of it out and about in Chelmsford.
It was also odd to dedicate a segment to the parks and greenery of the city. Not that the green space here isn’t beautiful. It is, and it’s plentiful too, but it isn’t something that Chelmsford is famous for. (Though that could be a saving grace given that Chelmsford is fast becoming well-known for the wrong reasons.)
There’s no mention of the various sports teams that call Chelmsford their home, including Essex County Cricket, Chelmsford City Football Club or even Chelmsford Chieftains who at the time of writing are probably the most successful team we have.
Chelmsford’s industry is missing, with not even a mention of the likes of Colonel Crompton, Fell Christy or Ernst Hoffman, all of whom are important enough to have blue plaques in Chelmsford.
With all of that said, it’s miles better than the bland old Chelmsford Borough Council logo that we had before.
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Information about the new Chelmsford City Council logo taken from Inscribe Creative.