Dunkin Donuts Chelmsford is open!
After visiting Dunkin Donuts a few days before opening, and seeing that they didn’t have any signs up, I was invited along to the opening day at Dunkin Donuts Chelmsford shop to see how things had progressed.
Talk about a massive leap. The shop was scheduled to open at 10 am, but given the queues that were forming so early, the management decided to open the doors sooner, and by 8.30am there was a queue of people filing into the shop. The layout of the shop has changed slightly since it was Cherry On Top, with just one counter towards the back, rather than one front and one back as it was before. Dunkin Donuts have also decided to utilise the side access door, allowing better access to everyone, and the store is better served for it.
I had the chance to chat with Aziz who is the franchise owner, and his smile was as big as the range offered by the store. He spoke with pride about how well the morning had gone, and his plans for future stores (including Cambridge as well as another “secret” Essex location in the coming months). Taking into account the community, Aziz announced that the store was donating a percentage of its takings to Farleigh Hospice, which is a fantastic gesture, especially given how busy the day was.
The official opening took place at 1.30pm when Liverpool and Ipswich legend John Wark cut the ribbon. I enquired as to the choice of celebrity picked for the opening (though secretly glad that it wasn’t some TOWIE no-mark), and learned that Dunkin Donuts was recently picked as the official coffee, tea, and bakery provider for Liverpool football club. Given John Wark’s association with the club, and the fact that he is also an Ipswich legend, it was decided he’d be a great fit for the opening.
So, what about the store itself? Well, in the Summer it’s going to be a great place to sit outside though internally the layout doesn’t lend itself to large groups of people. It has to be said that I did manage to sit down with Loz and find room to put a buggy, so it’s by no means massively cramped.
The range of food on offer surprised me. With the name of the company, and a logo of a coffee cup, I expected a limited range of food, but there were wraps, bagels, butties and croissants all for sale alongside a vast range of donuts, and all looked fantastic. They even have a coffee loyalty card! The donuts themselves were almost indescribable.
Forget the donuts you know and love from the likes of Greggs or Tesco. These donuts blow them away. Loz and I were fortunate enough to be given six donuts for free and they were filled with either chocolate or jam. Freshly baked, they were soft and very, very moreish.
Dunkin Donuts Chelmsford had Valentine Day donuts!
It’s a testament to the popularity of the opening day that my Instagram feed, which is full of people from Chelmsford, was picture after picture of donuts, coffee and goody packs all from the store, and I can’t see the popularity waning. In fact, I would go so far as to say that they could open another store at the other end of the High Street and it would do just as well.
My thanks go to Laura, Aziz and everyone else who took the time to chat to us on such a busy opening day. On this showing, and having heard the plans for the immediate future, Dunkin Donuts is going to be absolutely massive in the UK, and you can see why.