PicFair - The next big thing?

by DannyUK

Twitter is a wonderful thing. You can follow people with similar interests, hear about things that you may not otherwise have heard about and generally pick and choose what information you want in your timeline.

Do you want bigoted and racist views? Just follow the bigoted and racist people. You want the latest on Justin Bieber (who was recently pictured spitting on fans, apparently. Lovely), he has millions of followers on Twitter, so take your pic. Do you want to know more about West Ham? Follow those that tweet about West Ham.


That’s precisely how I came to follow @benjilanyado - he was (and possibly still is) a regular on a West Ham podcast that I used to listen to fairly regularly. He also works as a journalist so his Twitter feed can be a decent read too. Recently his attention has been directed elsewhere, and a week or so ago he tweeted about a new site that was now in beta that he had been working on.

Step forward Picfair.com.

If you haven’t yet heard about this site, it’s likely you will hear about it soon, as the idea behind it is simple yet fairly unique.

Photography has taken an upturn in popularity in recent years, thanks to the rise in cameras on mobile phones, and it’s already a cliché to talk about not being able to eat a meal without uploading a photo to Instagram.  That’s harsh though.

Although Instagram has its fair share of “this is my dinner” photos, not to mention a huge number of photos that have been digitally tweaked to alter their look, it also has a large number of photos worth seeing. PicFair capitalises on this as it allows you, the photographer, to upload your picture to their site and puts it up for sale, for use by whoever wants to use it.

PicFair single license

PicFair single license

The good part of this is that the photographer can list a price for their photograph (from as little as £1), and anyone who wishes to use it can do so once they pay the fee through the site.

In theory, this means that any press agencies can pick and choose photographs of current events taken by users rather than sending someone to site to get the picture themselves, or rely on images from online that they don’t have permission to use.

How Picfair works

How it works

If nothing else, the site offers potential. At its core is an amazing idea, with so much promise. It’s browsable in the same way that Instagram is, but with the ability to make some money, and the PicFair team actively promote different pictures on their Twitter feed.

View my PicFair pictures at PicFair.com/DannyUK


The tipping point for PicFair will come with the next massive incident that the press want instant coverage of, where someone at the heart of whatever has kicked off is uploading pictures immediately to the site which the press know they will be able to use quickly and easily.


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