Taking a girl up the Oxo Tower

by DannyUK

Last night Durex organised a Valentine’s Eve get together at the Oxo Tower in London.

Obviously, on a completely childish level, this appealed to me, and I took the opportunity to take my best friend Tasha up the Oxo Tower.

With Durex pleasure gel. (That previous link will take you through to a Mumsnet thread that explains the joke behind the title of this blog.)

London's South Bank at dusk. Taken from an article Up The Oxo Tower by DannyUK.com

London’s South Bank, where Durex was supplying drinks, nibbles and entertainment.

The evening started with cocktails and canopies in a taped off area on the 8th floor of the Oxo Tower, allowing a lovely view over the Thames, as well as taking in the sites of the Capital’s architecture, from 17th Century St Paul’s, which still dominates the skyline in its own inimitable way, through the latest skyscraper, the Walkie Talkie building.

The London skyline bookmarked neatly by St Paul’s Cathedral and the Walkie Talkie building.

Once back inside, we said hello to a few people, though mostly people kept themselves to themselves. Fortunately, the free drinks were flowing and it wasn’t long before Tasha and I were actively asking people about the gel, and how they felt using it.

It was interesting to note that it was always referred to as a pleasure gel, rather than a lube. It’s obvious that Durex are trying to ease away from the connotations that “lube” has, as I mentioned in my previous blog post. The truth is that a gel is more palatable for people to admit to buying and using. The biggest hurdle for both company and consumer, though, remains overcoming the initial conversation about using the product.

After some canopies and more drinks, we all meandered outside where Durex had set up a light display on the South Bank. This was complete with a flash mob which was the highlight of the event for me. I grabbed a few photos though they are not the best quality, unfortunately (as you can see below!)

Part of the Thameside display by Durex Embrace - Taken from the article Taking a girl up the Oxo tower by DannyUK.com

Part of the Thameside display by Durex Embrace - Taken by a slightly sloshed photographer (me).

The evening fizzled out shortly after that, and although we learnt, through direct questioning, that some of the Durex representatives had tried the gel on their lips to ascertain how tingly and warm each one was, they were only talking about their facial area and weren’t ready to admit (or perhaps weren’t drunk enough to admit) using it anywhere else.

Thank you to Durex for a great night. It goes without saying that the gel is worth trying, and for the sake of just £10 or so you can buy Durex Embrace Pleasure Gels it’s a no-brainer.

If you find that you can’t talk to your partner about the use of gel (and let’s be honest, it’s not always an easy conversation to introduce change to the bedroom), then I’d suggest buying the gel, keeping it handy by the bed, and introducing it when things are already at an ahem naturally advanced state.

Durex asked for photos to be used in the blog posts, but, fortunately, drew the line at any action shots, so everyone has been saved there (and apologies for the mental image there!). However, the photos taken don’t do justice to the evening, which is a mixture of poor camera skills, a rubbish camera and the camera operator (me) being a little squiffy.

Don’t forget there’s still a chance to win a box of Durex Embrace on this website.

Tasha and I towards the end of the night. Cheers!

Tasha and I at the Durex Embrace event - Taken from the article Taking a girl up the Oxo tower by DannyUK.com

Clearly very squiffy at the end of the night. Cheers from Tasha and I!

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